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08.02.2022
MIWE recently reached yet another social media milestone, surpassing the 7,000 follower mark on Instagram. The account miwe.official provides insights from the world of MIWE and from bakeries around the globe.
On the path of Instagram success – over 7,000 subscribers
What at first started very small at MIWE in 2018 has now morphed into a crucial communication channel over the past 4 years. More than 7,000 subscribers now follow the Arnstein oven manufacturer's social media journey every day on the Instagram channel miwe.official. MIWE technology in everyday life, inspiration from trade fairs and events, insights into the everyday life of bakers at home and abroad – subscribers experience all this and much more first hand. Excited by the response of its fan base, this channel will continue to play an important role at MIWE in the future.
Further news
MIWE running team successful at the Würzburg Company Race
In spite of high midsummer temperatures, our running team ran peak times at the Würzburg Company Race.
Seminar attendees conjure up seasonal barbecue highlights
As the days get longer, the smell of barbecues wafts its way through Germany's residential areas. So that means it's time for bakers to adapt their assortment to the season. At the event "Barbecue highlights of the season", we baked twelve products perfectly suited for the barbecue season together with IREKS at the MIWE live baking center.
Duck race for a good cause
At the 18th white-water duck race in Würzburg, we sent three ingenious duck creations into the race, all of which crossed the finish line safely (some of them in spectacularly sloping fashion). Even if our candidates didn't make it onto the winner's podium, it was still worth the effort. After all, the proceeds go to a good cause.
